Argos
2024 - Present
From the beasts of all beasts in Christmas BTL to big helpings of little one-liners, for the past couple of years, I’ve been a key influence in how Argos’ creative has appeared in the world.
Uni Essentials ‘26 | Lo-fi Paid Social
Lead Creative
The best-performing creative on Reddit ever*.
Uni’s a hell of a beast to battle on your ones, so in the run up to September, we crafted a campaign to position Argos as the go-to solution for common fresher problems – empowering students to take adult steps with confidence while assuring parents that their money’s well spent with us.
*The work was highly effective across Meta and TikTok, but on Reddit, it delivered 365% of the link click benchmark – making it the best-perfoming creative ever seen on the platform (as told to me by the ever-trusty strat, Nat)
PM: Katie McAtackney
AD: Rosie Owen
Strategy & Planning: Nat Johnson
Producer: Morgan Johnson↗
Videographer: Marcus Richardson
Creative (Post-Shoot): Becki Riley
Editor: Joshua Agamlong
Client: Amber Holden
Talent: Reis Mendes & Connor Cunningham
Media Agency: PHD
Spring Home Refresh ‘26Lead Creative | Director (Motion)
Spring ain’t springing like it used to, leaving Brits reluctant to make seasonal changes in and around the home – so we worked to inspire small-but-impactful changes, helping the public turn the leaf on their terms.
Design Director: Marty Edwards
Director (Stills) & Lead Stylist: Cassandra Doyle
PM: Anika Mankus
AD: Rosie Owen
Strategy & Planning: Nat Johnson
Producer: Anna Szyplinski
Videographer: Sean Cardy
Photographer: Nat Davies
Editor: Joshua Agamlong
Edit Supervisor: Tam McGarrity
Motion Designer: Anthony Oteng
Stylists: Olivia Venables & Nicola Hod
Runners: Kacper Walesiak & Will Tygrys
Client Team: Jack Dale & Emma Barnes
Media Agency: PHD
Christmas ‘25 - Paid
Lead Creative | Copy (Freeform)
It ain’t always sexy, but my god, is it big business...
Last year, the team brought me back to develop and oversee all Christmas and Black Friday paid creative for TikTok, Meta + IX, Reddit CTO and Freeform, and display channels – running with a paper curl identity inherited from the Argos Gift Guide.
Design Director: Marty Edwards
Director (Stills) & Lead Stylist: Cassandra Doyle
PM: Anika Mankus
AD: Rosie Owen
Copy: Pauline Suwanban
Design: Rory Neighbour, Teii Sampaga & Ben Jewkes
Motion Design: Chris Moore & Anthony Oteng
Media Agency: PHD
The Telegraph
Copywriter
When I was but a wee new starter, I was tasked with some lines for The Telegraph, taking a twist on a new tone and running with it as much as I could.