Meet our Influencers

Concept & Copy
(with support from Scott Franklin & Roger Hadfield)

The Burts team are incredibly influenced by their ingredient suppliers – a bunch of honest, hard-working West Country folk, each with enough charisma to last a lifetime.

They’re like a bunch of Clarkson’s Farm Kalebs, and if the public knew them like they know Kaleb, they might just see Burts as the brand it is; one that really cares for its craft and the people that make it possible.

So, let’s make influencers out of Burts’ influences and prove just how much passion is packed into every bag.

To set the campaign up, a series of 48 and 6-sheet ads
– all featuring copy with spins on online culture.

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Each will call the public to engage with Burts’ Instagram, and there,
they’ll find content tailored to and featuring each of our suppliers.

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This same content will be placed as pre-rolls before their 3rd party YouTube counterparts, for example, Chris’ potato unboxing video before an Unbox Therapy video – as well as clipped for targeting via TikTok and Reels.