Copy: Charlie Loxley
Art: Charlie Loxley
(with support from Melia Banks)

Just one sunbed session can increase your chance of developing skin cancer,
yet people still use them to look good online.

Let’s raise some awareness on behalf of a good cause.

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Posters/social ads to be deployed in areas relevant to demographic –
women aged 18 to 30 – before pop-up information centres, dressed in a fashion typical to tanning salons (with the addition of subversive copy), are set up in select towns across the country.

”

To convey the risk of sunbeds to those who really need to hear it, transparent stickers with on-the-nose, UV-reactive copy — only visible under ultraviolet light — will be placed in sunbeds.

Without the ultraviolet, they’ll be near undetectable to the naked eye.