A Helping Hand
Copy & Concept: Charlie Loxley
Art: Charlie Loxley & Scott Franklin
Every player in the caffeine supplement market is the same;
overly-aggressive, obnoxious, and just plain ol’ boring.
We made our client the exception – positioning them not as a 24-hour palpitation-riddled focus fest, but instead, a simple helping hand.
We illustrated this truth with the little time and budget we had... and they liked it. Woo hoo!
Art: Charlie Loxley & Scott Franklin
Every player in the caffeine supplement market is the same;
overly-aggressive, obnoxious, and just plain ol’ boring.
We made our client the exception – positioning them not as a 24-hour palpitation-riddled focus fest, but instead, a simple helping hand.
We illustrated this truth with the little time and budget we had... and they liked it. Woo hoo!
