‘The Fight on Filth’
Asthma + Lung UK
Everything: Charlie Loxley
Dirty air.
It’s one of those issues we kinda know about,
but without seeing the problem upfront,
it’s difficult to understand the extent of it.
Let’s show people across the country exactly what they’re dealing with,
and with support from A+L UK, empower some change.
Dirty air.
It’s one of those issues we kinda know about,
but without seeing the problem upfront,
it’s difficult to understand the extent of it.
Let’s show people across the country exactly what they’re dealing with,
and with support from A+L UK, empower some change.
“
One ad, one message – brought to life with transparent,double-sided adhesive type to capture airbone particulates at the source.
As the particulates build up, the message becomes clearer and stronger...
“
...and the particulates gathered can be repurposed into an impactful addition to direct mail,targeted at relevant council officials.
“
For members of the public, they can head to A+L’s website to learn more about the air they’re breathing and sign petitions relevant to their area – as well as support A+L by buying campaign-specific merchandise, like ink pens formulated with particulates or clothes dyed with dirty air matter.
