Iceland
Copy: Charlie Loxley
Art: Herman Dias︎︎︎
Iceland wanted a Christmas ad, but they didn’t make one.
Instead, they turned their would-be budget into customer savings during a cost of living crisis...
but who’s to say they can’t have both?
We made this quick, no-cost social spec piece for LinkedIn featuring Iceland’s famous savings to hit home a truth; with such low prices, Iceland shoppers are having a merrier Christmas than anyone else.
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The response was wild...
At the time of writing, the work has been shared hundreds of times, reacted to thousands of times, and seen hundreds of thousands of times. It even got an article dedicated to it in The Drum︎︎︎, as well as a feature in Campaign’s 2023 Christmas Round-Up︎︎︎.
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Art: Herman Dias︎︎︎
Iceland wanted a Christmas ad, but they didn’t make one.
Instead, they turned their would-be budget into customer savings during a cost of living crisis...
but who’s to say they can’t have both?
We made this quick, no-cost social spec piece for LinkedIn featuring Iceland’s famous savings to hit home a truth; with such low prices, Iceland shoppers are having a merrier Christmas than anyone else.
The response was wild...
At the time of writing, the work has been shared hundreds of times, reacted to thousands of times, and seen hundreds of thousands of times. It even got an article dedicated to it in The Drum︎︎︎, as well as a feature in Campaign’s 2023 Christmas Round-Up︎︎︎.
